Pitching the proposition to potential customers and partners to gauge future interest


Key cost is creating a pitch deck which conveys the proposition in a professional and convincing way, plus the cost of reaching the right customers.


Set-up time is typically 2-3 days, depending on the stage of your proposition/business model. Runtime depends on number of meetings.

Data strength

This gives a fair intention of whether there is a market for the proposition. Securing actual intentions-to-buy agreements increases this strength.


This experiment involves creating a professional pitch presentation which outlines the product in all key areas, including customer need, solution details, business model, partner engagement and customer benefits.  This is then pitched to customers and/or partners to gauge their response and their likelihood to purchase or sign-up.  

This direct communication allows us to understand and address concerns and objections, prior to committing resources to design and build.


  • Pitch for a letter-of-intent or early sign-up
  • Create a simple online video or webinar
  • Explore variation e.g. business models
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Business Idea Test

Test customer reaction and early traction with our web template and lead generator

Digital Experience Test

Simulate a new digitised experience and learn how your customers will react before committing to build


Customer experience where the key value is delivered manually with some supporting technology

Pricing Page

Test your customers’ willingness to buy at different price points, to optimise your margins


Capture details about the customers’ experience through regular self-reporting

Fake Door

Calls to action which communicate a proposition to capture customer desirability without having building the feature