Fake Door

Calls to action which communicate a proposition to capture customer desirability without having building the feature


Relatively low cost to set up, depending upon access to code or specialised tools used. Analysis of journeys and analytics also required.


Set-up time is low (1-2 days), although this can increase if you have to coordinate with release cycles. Runtime is a minimum 2 weeks.

Data strength

This can provide an early gauge of customer interest in a new feature, although any intention to buy is solely hypothetical at this point.


Create a page which outlines the proposition and features, and which contains calls-to-action which track key customer choices, such as signing-up for information on future releases, pre-ordering or simply registering interest.

This is the simplest way to assess interest in a proposition at scale.  This can also be instrumental in capturing more detailed feedback from customers if it is presented in conjunction with an online survey or an invitation for an interview.


  • Testing multiple channels
  • Testing potential partner channels
  • Integrating surveys or interviews
  • Integrating with landing page experiment
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Business Idea Test

Test customer reaction and early traction with our web template and lead generator

Digital Experience Test

Simulate a new digitised experience and learn how your customers will react before committing to build


Customer experience where the key value is delivered manually with some supporting technology

Pricing Page

Test your customers’ willingness to buy at different price points, to optimise your margins


Capture details about the customers’ experience through regular self-reporting


Pitching the proposition to potential customers and partners to gauge future interest