Capture details about the customers’ experience through regular self-reporting


Low cost to set up and low cost to test with potential customers. The main cost is the time needed to find and recruit participants.


Set-up time is up to a week, primarily organising survey questions and recruiting. Runtime is typically 1-2 weeks.

Data strength

This test can reveal signals about customer value and channels to market. However, it is limited by the fact that often precludes purchasing.


This experiment is an exploration into the customer’s world, inviting them to share thoughts and feelings in specific contexts (e.g. in time, location or event).  By inviting them to do so at that point in time, the input is much more direct and theoretically more accurate than self-reports remembered at a later date (e.g. in a focus group).

The experiment is either driven through a dedicated mobile site/app or using a combination of scheduled communications and publicly available productivity or social media tools.  


  • Integrating surveys or interviews
  • Integrating with a service (e.g. concierge)
  • Build in photo or video capture
  • Combine with a competitor test
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Business Idea Test

Test customer reaction and early traction with our web template and lead generator

Digital Experience Test

Simulate a new digitised experience and learn how your customers will react before committing to build


Customer experience where the key value is delivered manually with some supporting technology

Pricing Page

Test your customers’ willingness to buy at different price points, to optimise your margins


Pitching the proposition to potential customers and partners to gauge future interest

Fake Door

Calls to action which communicate a proposition to capture customer desirability without having building the feature